Many in the construction industry are aware of the trends and macroeconomic factors rapidly furthering the adoption of offsite and modular construction, over the coming years. Few however, have fully considered the effect this will have on large incumbents and the disruption of the current construction landscape. In a recent report by McKinsey & Co., titled
The Next Normal In Construction, the authors outline a dramatic value chain disruption underway:
A value chain delivering approximately $11 trillion of global value added and $1.5 trillion of global profit pools looks set for overhaul. In a scenario based on analysis and expert interviews by asset class, strongly affected segments could have a staggering 40 to 45 percent of incumbent value added at risk, even when the economic fallout from COVID-19 abates—value that could shift to new activities such as off- site manufacturing, to customer surplus, or to new sources of profit.